Badari Narayan

01 — How I learned sales

I didn't learn sales from theory. I learned it by building pipelines, losing deals, winning deals, hiring reps, fixing broken processes, coaching teams, and carrying revenue targets when things were messy

02 — 18 years across every revenue seat

I've worked across SDR, AE, revenue leadership, customer success, and founder roles — building GTM systems from prospecting motions to AE handoffs, customer success loops, forecasting, playbooks, and revenue operations

03 — The $400K lesson

The biggest lesson didn't come from a win. It came from losing a $400K deal in under 10 minutes with a CFO. That deal taught me what most beginners never hear early enough

04 — The pattern I kept seeing

Most people trying to break into SaaS sales aren't lazy or incapable. They're learning from scattered content without a clear system. They watch videos, save LinkedIn posts, rewrite resumes, apply randomly — but when the real work begins, they still don't know who to target, what to say, how to write outreach, how to handle calls, or how to explain their process in interviews

05 — Why this exists

That's why I built The SaaS Sales Lab. Not another course library. Not 40 hours of passive videos. A focused 4-week bootcamp built around live coaching, practical assignments, mock calls, real feedback, and the tools modern SDR teams actually use

The goal is simple — help serious learners become genuinely SDR-ready